The fashion landscape in Brazil is marked by systemic issues involving labor and the environment, rendering the task of transforming this sector an ambitious endeavor. Nonetheless, numerous tangible solutions are currently being formulated – and our trust is rooted in their potential.
employs around 1.8 million individuals and approximately 8 million indirectly in the country
During 2018, we formulated our Theory of Change with active participation from the entire Colabora Moda Sustentavel team, in partnership with Move.Social – who guided our discussions and helped us outline the sustainable and ethical fashion we aspire witness by 2027. By the end of 2020, the coordination of Colabora Moda Sustentavel, in conjunction with the Advisory and Governance Councils, reviewed, updated, and refined the Theory of Change, extending its scope to 2030.
Back in 2017, in collaboration with 41 fashion leaders, we envisioned 4 potential future scenarios for Brazilian fashion that were relevant, challenging, plausible, and clear
In 2018, we developed a systemic mapping endeavor, identifying the transformative axes within the fashion ecosystem
THEORY OF CHANGE
With the establishment of the Theory of Change and the identification of the transformative axes, we moved on to prototype collaborative solutions (learn about some of the most inspiring initiatives here)
Creation of Lab Moda Sustentavel as a project affiliated with Reos Partners; establishment of the Convening Alliance (comprising the Brazilian Textile and Apparel Industry Association (Abit), the Brazilian Association of Textile Retail (ABVTEX), the International Labour Organization (ILO)and Instituto C&A); formation of the inaugural task force (with 41 Brazilian fashion leaders) and the crafting of the Scenarios for the future of fashion in Brazil by 2035 report.
Evolution of the Convening Alliance into a Governance Council, identification of transformative axes, definition of the Theory of Change, and co-creation of 6 initiatives.
Inclusion of the Inter-Union Department of Statistics and Socio-Economic Studies (DIEESE) in the Governance Council and the establishment of the Advisory Council in collaboration with the Fundacao Hermann Hering. Team renewal and co-creation of 8 additional initiatives. Inauguration of the Seed Funding call for proposals and granting to 3 initiatives prototyped by Lab members.
Publication of the governance instruments. Carrying out the ‘Lab Moda Sustentavel Call 2020’, in partnership with Pipe.Social (resulting in 175 mapped businesses and 3 mentored by major corporations). Partnership with Tre within the CoVida20 program. Co-creation of 10 initiatives, 7 of them supported by the Seed Funding.
Evolution of Lab Moda Sustentavel into Colabora Moda Sustentavel and launching of the Membership Plan.
Development of structural solutions for fashion through the Seed Funding, and initiative monitoring cycles; carrying out of publications, webinars, and the Regenerative and Circular Fashion Workshop; establishment of the “Collaborator Portal” and the Ethics Committee.
Meet-up with Collaborators, focused on textile waste management; creation of the Guidebook to Sustainable Fashion Practices in Brazil; development and advancing of Cross-Sector Working Groups on Equity and Educommunication. Kickoff of a new chapter, rallying the network with independent initiatives and offering a supportive role for sustainability agendas.
Sharing commitments, principles, and participation criteria openly is key for Colabora Moda Sustentavel to bring together voices and perspectives in the transformation of Brazilian fashion.
The Charter of Principles, a collaborative effort, stands as one of the primary governance instruments. Through this Charter, individuals, companies, and organizations can evaluate their eligibility to participate in Colabora Moda Sustentavel, while also committing to engage in the shift towards sustainability in the Brazilian fashion sector. Reading and signing the Charter seals the commitment to our movement and our 2030 Vision.
We are committed to enhancing transparency mechanisms, ensuring that all members (as well as the general public) are informed about the progress made by Colabora Moda Sustentavel. Tangible actions are integral to our strategic approach. Thus, compiling the advancements that draw us nearer to 2030 Vision (as well as areas needing attention) holds utmost importance – as is sharing this information with all individuals keen on becoming part of the network.